Our objective is to return Madeira Terrace to its former glory as an internationally renowned retail and leisure destination and for Madeira Terrace to become a global showcase for representing the vibrancy and creativity of the entire Brighton and Hove region.

This aspiration will be achieved through delivering:

A dynamic and active retail parade with a sustainable, retail food and drink offer, extending onto the street in good weather to animate and enliven the entire beachfront.

A world class new hotel to deliver footfall and customers to Madeira Terrace year round. Retaining and enhancing the magnificent arch structures, augmented with a sympathetic yet progressive new building to substantially increase commercial performance of the terrace.

Enhancing and increasing the wild greening and perception of green space along the whole of Madeira Terrace and Marine Parade.

Substantially enhancing the quality of the beachfront street scene and improving connectivity and accessibility between Marine Parade and the beach by integrating Volks Railway into a shared surface landscape.

Unlocking the entire Brighton strategic development programme by linking the key development sites along the seafront.


Boxpark are a Brighton based retail development company specialising in creating unique retail, leisure and food and drink spaces. Boxpark has delivered two major, award winning London developments, in Shoreditch and Croydon. We are currently onsite with our third development Boxpark Wembley, with and on on behalf of Quintain, delivering the centrepiece food and beverage unit in UKs biggest urban regeneration programme across Wembley Park.

Boxpark are also developing a series of design led, modernist inspired beachfront pavilion restaurant/cafe/community space buildings in key prominent locations along the south coast, in partnership with Adur & Worthing Council.

Boxpark has worked with major development investment finance companies and we have extensive experience working in sensitive and high profile locations to deliver meaningful, sympathetic and sustainable developments which deliver a regenerative effect well beyond the red line boundary of the site.

Boxpark has also worked with over 100 of the UKs leading food brands and has extensive brand reach into major destination dining groups such as Soho House and D&D group, as well as personal relationships with over 900 of the UKs leading streetfood operators.

Our Proposal

Five key points at the heart of our MADEIRA TERRACE proposal.

1. An international class beachfront development

Brighton was one of world's first modern seafront destinations. Responding to the new consumer trends emerging in the 1800s Brighton developed Maderia Terrace to attract visitors from across the UK and overseas with its combination of striking architecture and forward thinking approach to curating an exciting leisure led destination offer. However in the intervening years many other cities such as Barcelona and Sydney have taken the Brighton model and evolved their development offer to produce new exemplars of beachfront design and curation. Our proposal will restore Maderia Terrace to its former glory as Brighton's premier all year leisure and event destination and an internationally renowned visitor attraction.

2. A vibrant, vital and sustainable year round retail-and-leisure-as-entertainment destination

This proposal will create a dynamic and active retail parade with a sustainable, year round retail food and beverage offer, extending onto the street in good weather to animate and enliven the entire beachfront. The retail offer will be carefully curated from our extensive database of leading UK operators and within our existing relationships with leading hospitality businesses. The upper levels of the new buildings are to be hotel accommodation of circa 160+suites, with potential for one of the blocks to be converted to office space.

3. Respecting and enhancing the world class architecture & heritage

Our whole team are inspired by the timeless beauty of the existing Madeira Arches, both in its architecture and the rhythm of the space of the arches - as important as the fabric. Our proposal will ensure the retention of as much of the historic arch and terrace capacity as possible. We have achieved this by moving the whole arch structure forward to allow the new buildings sit in the vacant volume between the embankment and the arch. The arches to the east of Concorde 2 would be refurbished and retained in their current location and Volks Railway would be integrated much more sympathetically into the street scene.

4. Retain and significantly increasing the biodiversity and wild greenery

The retention of the green wall and biodiversity on the terrace is a key part of the proposal. The sections of green wall would be re-cultivated to the new stair wells between the blocks and the large stretch of blank concrete embankment to the westerly length of the arches. In addition a series new wild gardens, much like the pathway down through the New England Quarter will be created and integrated into Marine Parade. The New York Hi-Line is the exemplar scheme for the design of the public areas across the concept, and we hope to collaborate with its designer & horticulturalist Piet Oudolf for these areas.

5. Unlock Brightons wider beachfront strategic development programme

When seen in context of the masterplan for east Brighton along to Black Rock and the Marina, the dynamic environment this proposal will substantially improve connectivity to Brighton beach and create will unlock the previously stalled development sites on the seafront and will compliment the existing approved schemes of Soho House and the Sea Lanes.

Our Vision

An international class destination hotel, bar and restaurant beachfront parade which sensitively integrates into the existing architecture vernacular whilst creating a game-changing new commercial district to represent and enhance Brightons global image as a centre for creativity and new thinking. The scheme will also create a series of high class new public spaces and walkways and ensure Brighton beach is much better connected to the city centre.

Our team


Gavin Elliott BA(hons) Arch BArch RIBA
Chairman Manchester Studio, Building Design Partnership,

BDP is a major international design practice with a network of 11 studios around the world. Founded in 1961 the practice has built up an enviable portfolio of high-profile award-winning projects, including a number of nationally significant heritage projects.

These include redevelopment of the Royal Opera House, the refurbishment of the Royal Albert Hall, the redevelopment of the National Maritime Museum in Greenwich, and more recently they have been appointed to Palace of Westminster ‘Renewal & Restoration’ project.


At Chalk our design methodology is focused on effective and sustained communication with clients all the way through the process from inception to completion and beyond.

This consistent approach aims to resolve the ambitions of the client with the physical, cultural and economic complexities of the brief, into a vibrant and holistic architecture of space, material and light. We combine interior design and architectural skills to provide a one-stop solution for hospitality sector clients.

Resisting a house design style, Chalk Architecture delivers a distinct identity to each project. Careful and extensive research into materials and construction methods allow for a long-term view to be taken over the design. Decisions on sustainability are formed within a discourse of common sense and encompass the social and economic longevity of a project.

As interior design specialists we focus on the users' sense of spatial pleasure; comfort and visual richness are under-written by a bold, core narrative design. Style is the embodiment of timelessness or timeliness, so with each project come differing temporal and ephemeral needs. Style is in constant flux so understanding the need (or lack of need) for longevity is key to a project's success.

Construction consultants

Mike Hutchins is Chartered Surveyor and Project Management Partner at Stace who has extensive experience in new build and refurbishment projects for both Private and Public Sector Clients on a variety of retail, leisure, commercial, residential, mixed use and large scale regeneration schemes.

Stace is an independent multi-disciplinary construction and property consultancy offering Project Management, Employer’s Agent, Cost Management, Building Surveying, Health & Safety and Project Monitoring services. We have grown to a national team of over 200, in 5 offices within the UK.

We provide consultancy services across a large number of sectors, including: retail, leisure, culture & heritage, education, health, industrial, offices & commercial, mixed-use & regeneration, residential, student accommodation and sport. Stace have supported Boxpark with the delivery of Croydon and are currently on site with Wembley which is due to be completed later this year.

Planning consultants
—Absolute Planning

Ian Coomber

Ian Coomber formed Absolute Planning in 2017 with wide-ranging knowledge and experience of the British planning system both in terms of the planning applications/development process and local/regional policy development. His expertise extends across rural districts as well as urban/urban fringe planning authorities.

He has almost 30 years of experience in town planning 7 of which relate to local and regional policy development within the South-East, East Anglia and the East Midlands, the remaining 17 years dealing with planning applications and the development process. Before founding the company Ian was a partner at Stiles Harold Williams and previously worked for Brighton & Hove City Council managing and leading a team of planning and administrative staff, presenting applications to the Planning Committee and advising applicants on major redevelopment proposals. Ian headed up the successful planning application for the Brighton Wheel.


Paul Williams
Investment Advisors: Morgan Williams

MW has consistently ranked within the top 5 retail investment agency firms in the UK over the past 10 years and are now in their 25th year of business.

MW act for a range of blue chip clients and specialise in investment / development funding. Our expertise covers innovative development and funding structures working with institutions, private equity, retailers and Local Authorities, with £2.1 billion of investment and development transactions concluded since January 2017.

Recent transactions include:

The land assembly letting and investment/development funding of the new Waitrose and John Lewis in Horsham, West Sussex.

The acquisition of a 50% share in The O2 Greenwich.

The acquisition of the Wales/Bridgend Designer Outlet Centre managed by McArthurGlen.


FilthyMedia are a graphic design studio with a passion for creating, building and growing brands. Filthy understand customers and consumers and love working with clients who enjoy the creative process.

Their origins are rooted in a love of music — an unbounded industry where creativity has free reign. Filthy take this approach to all projects and never dictate by imposing a house style. Every brief is thoroughly explored on its own merits, challenges and opportunities. Filthy take great pride in their work - both the big ideas and the craft to deliver with absolute attention to detail across all forms of media.

Filthy are located in the dynamic city of Brighton with an extended network of talent across all disciplines.


Charles is Chairman of TalkTalk Group. As the founder of Carphone Warehouse he was instrumental creating TalkTalk following the acquisition of Opal in 2002. Since then he has directed the development of TalkTalk to become one of the leading telecommunications businesses in the UK.

Charles has been a TalkTalk Director since 20 January 2010 and he is also chairman of the Prince's Trust.


Roger Wade is the Founder and ex CEO of British Street Fashion brand, Boxfresh. After graduating from University, Roger started Boxfresh in 1989. He grew the brand from a market stall, to an International Brand selling in over 12 different countries. Boxfresh were renowned pioneers of the British Street scene, and were the first to import labels like Carhartt, G-Star and Penfield into the UK. In 2005, Roger sold the Boxfresh to Pentland Brands and formed his own Brand Consultancy, Brands Incorporated, specialising in the development, financing and licensing of UK Fashion Brands. In 2010, Roger founded and created the World's 1st Pop Up Mall, Boxpark Shoreditch,, and in 2016 created Boxpark Croydon, our 1st Food and Drink only retail development.

Roger was a regular columnist for Drapers, spoke at various conferences including World Retail Congress, Futuretail, Imagine 2014, Digital Shoreditch, Drapers Fashion Summit, to name a few. He also was an Associate Lecturer at London College of Fashion, and a member of the Cool Brands Council. He is currently a judge on CNBC Pop Up Start Up program and featured on the BBC2 Robert Peston Goes Shopping program on the Future of Retail. He sat on the eBay Enterprise Exec Advisory Board and currently sits on REVO (Formerly British Council of Shopping Centres) Advisory Board.

Roger and his family are Brighton and Hove residents.


Our experience

Boxpark Shoreditch

Boxpark Shoreditch has provided over 1000+ free events for the local community since inception

Launched in 2011 on a strip of prime unoccupied land scheduled for redevelopment. Despite the location being ripe with potential, times were uncertain and an ambitious multiphase development programme was not immediately viable.

Over the past 7 years, Boxpark has been home to more than 600 of the freshest and most forward thinking new retail and dining brands from across the world, hosted more than 1000 events ranging from international A-lister Idris Elba launching his new fashion collaboration with Superdry to workshops with the best of London’s talent at the crest of the new craft and makers wave and attracting approximately 1 million visitors a year.

Boxpark is frequently used as a filming location for TV and music videos, a regular destination for celebrities and always the throbbing heart of creativity in London.


Boxpark Croydon has transformed the commercial performance of the entire city centre

Boxpark Croydon was a partnership between Croydon Council, Mayor of London and Stanhope/Schroders to use 1 acre of a major site to catalyse the wider delivery of the 9acre development site next to east Croydon station and more widely improve market sentiment across the entire Croydon town centre.

The new development cemented Boxpark’s reputation as the ‘go-to partner’ for giving world-wide prominence to and shaping a brand new perception as a ‘hub’ for energy, vibrancy and creative thinking for ambitious emerging urban districts. Bigger by far, more ambition and even more radical, Boxpark Croydon embraces the original ethos and then some, curating a carefully chosen, fiercely independent ‘no high street fascia’ community of brands packed with raw talent and attitude an all about food, drink and events - in one of London’s best connected but most underserved, in terms of entertainment and retail, fringe locations.

Since we have launched the scheme, Grade A rents have risen to £35q.ft (from £22 sq.ft), a series of major new HQ operations including the Body Shop, EDF and Superdrug have been attracted to office locations in adjacent buildings from Central London and HMRC have pre-let 170,000 sq.ft and are in discussions for a further 400,000 sq.ft within the same site.

Boxpark Croydon delivered around 300 new jobs, 60+ of which were derived through the local employment Croydon Works scheme, attracted 40 new businesses to Croydon and generates a GVA of £7-£10m per annum to the local economy.


320 Events helD
251 Community led

  • Eskimo Dance
  • Cinema screenings
  • Baby Loves disco
  • Fight Klub
  • Voga
  • Made in Croydon market
  • Boxpark presents…industry panel debate
  • Well Versed spoken word
  • Acoustic Afternoon
  • Rapture LDN
  • So Soild Crew Christmas lights turn on
  • Crystal Palace Christmas party
  • Bjorn the Polar Bear
  • Badass Women’s Hour
  • Funk Me
  • Stormzy secret homecoming album launch gig
  • Flags Mas Carnival Launch
  • Cut the chat
  • Rise and Rave
  • Trinity Boys Choir performance



Boxpark Wembley is our third development, designed to create a centrepiece for a major new neighbourhood in a world famous urban district.

Through the 85 acre Wembley Park scheme, Quintain are delivering one of Europes largest mixed use development programmes delivering over 5000 new homes for over 16,000 new residents and almost 1m sq.ft new commercial space.

Boxpark was approached by Quintain to develop a scheme to deliver a 365 day a year dynamic and vibrant new dining and leisure as entertainment hub and underpin and enhance the value of this major new residential district - the anchor all day event and lifestyle hub to help attract 16,000 new residents and catalyse a 20% growth in net retail/F&B spend - to £328m per annum.

Between the launch of Boxpark Wembley in October 2017, and April 2018 the scheme has already generated 105 media pieces, with a total estimated ave of £136,599 and pr value of £409,800.

Boxpark Wembley opened in December 2018. 


Boxpark are collaborating with Adur and Worthing Council on Shoreham Beach Box, a partnership with Big Beach Cafe to create a destination for tourists and the local community to engage with the area and get involved with an annual calendar of talks, workshops and events.

BeachBox brings together Norman Cook aka Fatboy Slim and Danny Stockland, a classically trained chef who has worked throughout the world to provide a multi purpose beach cafe and community facility designed to host school workshops and events, landbourne activities such as cycling, gym classes and running and water based activities including kitesurfers.

This exciting partnership is due to be built in spring/summer 2020.


A contemporary redesign, inspired by the Mies Van De Rohe designed Farmsworth House, of a heritage shelter structure to deliver a 72 cover restaurant and 40 external seats for outside/rooftop dining experiences.

The development will significantly contribute it the local amenity offer and substantially enhance the visual attractiveness of the seafront, both from the shore and the Pier. 

Worthing Beachfront will create c25 new jobs and will both be a major community asset/tourist attraction for the area to support and enhance the burgeoning cultural and destination dining scene in Worthing, supported by a series of events across the year will drive footfall to the entire seafront and supporting surrounding businesses in the area.




our design site plan 1


our design proposed hotel block AB


our design proposed hotel block CD


Drag over following visuals to reveal before and after.

before 1 v2 Current
after 1 v3 Visual
before 2 v2 Current
after 2 v2 Visual
before 3 Current
after 3 Visual
before 4 Current
after 4 Visual
before 5 Current
after 5 Visual


BOXPARK Croydon has been a fantastic addition to the urban district. Placing culture and entertainment is at the heart of our regeneration strategy and fundamental to attracting the type of occupiers and developers we want to work with - and BOXPARK.
is delivering it in spades

Jo Negrini, CEO
Croydon Council

As the developer of a key 9 acre strategic urban site in London, we wanted a game-changing use on the site to foreground our scheme and continue to raise the profile of both the scheme and the area. Our collaboration with Boxpark is a major part of our development strategy and we are delighted with the initial response, profile and interest which has resulted. It is our hope that this ultimately will help us accelerate our development programme. 

Jason Margrave,
Development Director, Stanhope Plc

The Madeira Arches Project provides a fantastic opportunity for the city to inject new life into Brighton’s iconic waterfront, and bring new vitality to the eastern stretch of Brighton Beach. Our experience on projects such as the Royal Opera House show how existing listed structures can blended with contemporary architecture to provide ‘fit for purpose’ buildings which are both commercially viable and sympathetic to their setting.

Gavin Elliott,
Principal, BDP

We are thrilled to be able to say that boxpark is now officially coming to wembley park. The opening will mark a huge step change in the transformation of the area and boxpark wembley will be a new destination for local people and the growing number of visitors to the area to experience some of the best street food london has to offer.

James Saunders
Chief Operating Officer, Quintain 

We’ve been clear that we wanted something exceptional for Shoreham Beach Green, and I believe that this proposal will enhance facilities for the local community and thousands of visitors who come to Shoreham Beach each year.

Councillor Brian Boggis
Adur District Council’s executive member for regeneration


awards 1




awards 2




awards 3

RIBA London

This brilliantly extroverted take on the traditional indoor market, brings a lively energy to the entrance of East Croydon Station; a stopping point on the path to the new developments along the railway. The project is impressive in its diversity of users, crossing a variety of generations and communities. Boxpark felt like it truly lived up to its aspiration as a market in the spirit of Covent Garden and Greenwich Market.

RIBA London Award Panel 2017

awards 4

Global RLI Awards 2018 Most Innovative

Food and Beverage Concept

awards 5

Retail Week Interiors


National Media
Key Lifestyle
Key Regional
press business 1

The Sunday Times Travel

Circulation: 1 018 215
Readership: 2 122 000
Advertising Value: £ 33 600
Editorial Value: £ 84 000

press business 3

Evening Standard

Circulation: 700 000
Readership: 1 697 000

press national media 2 v2


press key lifestyle 1


press key lifestyle 2


press key regional 1


press key regional 2




Great film from The Latest TV news about our plans to redevelop #Brighton beachfront and create a new #PeoplesPromenade.


People's Promenade - Roger Wade ITV Meridian Interview

5 ScaleWidthWzE4MDBd

Boxpark release further plans for Brighton seafront regeneration project

Read more ⟶
argus cover ScaleWidthWzE4MDBd

Great coverage in today’s Argus

Great coverage of The Peoples Promenade proposal in Wednesday 9th September's Argus - read online.